The Face Behind The Name

Beth is an enthusiastic, charismatic, and award-winning Senior PR Director and Consultant. 

After more than 15 years spent working in-house, agency side, and as a freelance contractor, Beth is an approachable and well known face in the travel PR industry.

Seeking a more flexible and balanced approach to working life and one that compliments her most important role to date - as mummy to son Gabriel and daughter Maia - Beth took the plunge and went fully freelance in early 2024. 

After a successful first year in business and a second maternity leave for much of 2025, Beth is now gradually returning to work as a Freelance Senior PR Director and PR Consultant representing travel, hospitality and leisure brands.

Pleasingly, several past clients are returning to her roster but as of November 2025, Beth is also actively welcoming new clients who are seeking friendly, informed and agile PR support.

A finalist in the 2018 ‘Rising Star of Travel PR’ category at The Travel Marketing Awards, Beth's PR experience includes representing tour operators, hotel groups, domestic and international tourist boards and destinations, and UK SMEs. Formerly of Virgin Holidays, she gained senior level experience at leading agencies in London, and Sussex working with the likes of Travel Alberta, The Florida Keys, Travelbag, Capital Region USA, and Cosmos.

Pragmatic, diligent and creative, Beth is ultra-organised and has a strategic, can-do attitude. After many years of networking in the travel PR world, she has an impressive black book of media and industry contacts across the consumer, travel, hospitality, and leisure sectors.

Highly experienced in media pitching, Beth has a strong eye for a stand-out story, is adept at planning and hosting press trips, and can put on a networking event that’s attended by the best names in the business. Even after many years in PR, she still gets a real kick from securing press coverage for her clients – be they big brands or start-ups just beginning their PR journey.