The Power of PR
Tailormade PR
Recognising that one size simply doesn't fit all, Beth's PR services are designed to be flexible and customisable to meet the unique needs of each business that she works with - be it on a retainer basis, for a standalone special project or a new brand launch.
Beth believes in taking time to get to know each client and their brand before building out a bespoke programme of work that identifies achievable and realistic goals (but she always aims to surpass these!) and a target media list that communicates the right message at the right time to the right people.
The incredible multi-channel results that Beth regularly secures for her clients across the media landscape are generated by taking a strategic approach and employing a wide variety of PR tactics.
Pricing
Once briefed on your PR goals, Beth will be able to advise which tactics from those identified below are both feasible and valuable to include within an individually created programme of work.
Tactics like proactive and reactive media pitching and individual press trips are easy to include in most PR plans within the agreed fee. However, some tactics are more complex and time-consuming meaning an additional expenses budget will need to be charged on top of our fee with costs pre-agreed before activity commences.
As a PR Consultant, Beth's rates are typically leaner than larger agencies as her overheads are lower.
Accordingly, Beth's goal is to offer dynamic yet economical PR programmes of work - be they for retainers or standalone projects - and to generate incredible results for your brand or business.
Please contact Beth to discuss your specific requirements.
A Menu of PR Tactics
Bespoke proactive and reactive editorial media pitches
An ideal way to prompt inclusion in news-in-brief columns, round-ups, quizzes, 'Where to Travel In' and ‘Best Of’ lists.
Press releases
The perfect avenue through which to disseminate genuinely timely and newsworthy stories.
Individual and hosted group press trips
The best pathway to prompting in-depth first person reviews (e.g. 'hero' coverage).
Q&As and profile opportunities
Fantastic tools for deepening brand building and showing an emotional connection to the local community and businesses within it.
Competitions and reader offers
A valuable avenue for raising brand awareness and growing your marketing database with new subscribers who are potential customers.
Late availability deals distribution
A great vehicle through which to drive last minute bookings when you've got capacity available.
Paid content campaigns with bloggers/influencers
Done right (using established experts in their relevant field), this can be a great way to raise your business or brand's profile and drive content engagement.
Digital media kit creation
Gives a brand a clear place to store PR assets for media such as an 'elevator pitch', hi-res photos and video, fact boxes and more.
Award copywriting and submission
Creation of data-driven copy and content and entry for a brand into key industry awards with the aim of raising their profile and adding kudos to their offering if they are shortlisted as a runner up or better yet, crowned a winner.
Reporting
Beth takes great pride in the brilliant PR results she secures for her clients. This means she wants to share her excitement with you and she does this through clear and concise monthly reporting for retained clients or a project wrap up for standalone collaborations.
Trends, insight and intelligence gathering
Regular analysis and collation of consumer and media trends, insight and intelligence across the travel, hospitality, and leisure sectors to keep ahead of the curve.
Stakeholder relations
Relationship building with key strategic industry partners. These could include: tourist boards, transportation partners, hotels/accommodation providers, tour operators and/or attractions.
Media networking
Participation in regular webinars with leading journalists and attendance at in-person networking events.
Media event planning and execution
From venue research to guest list management/invitations; menu creation to chef briefings; goodie bag fulfilment to post event follow-ups; and everything in-between. Beth can also represent you at industry events like WTM.
Advertorial partnerships
When additional budget is available for paid content, advertorials across print, digital and broadcast (with social media promotion too) can be a hugely impactful way to tightly control PR messaging and raise brand awareness.
Strategies and SWOT analysis
We can review and evaluate your brand strategy and also identify your strengths, weakness, opportunities and threats to help you develop your path forwards.
Media missions
Multi-day schedule of media events and networking opportunities in various locations for you the client (and sometimes your partners) to attend. Beth can also work in conjunction with your travel trade team (or help recruit one) to connect you with UK/ROI tour operators and travel agents.
Crisis management
If the very worst happens, Beth can help you protect your reputation. She can craft media statements and responses and be on hand to help you find your path forwards.
Broadcast projects
From working with TV production companies on documentaries and to host reality shows, to securing podcast and radio opportunities, let Beth help your brand to get noticed on the airwaves and/or screen.
Social media audits
An evaluation of your current social media presence with feedback on content, styling and what's working well (and what's potentially not) - Beth will try to break the news gently.
Creative campaigns
Due to her flexible approach to working, Beth can be agile and look at how individual PR tactics can work for your brand or business. However, she can also look at larger scale PR services such as creative campaigns hooked to a specific theme or focus.
Supporting Other PR Agencies & Contractors
In addition to representing her own direct clients, Beth also works with other like-minded PR and content agencies and contractors to provided freelance support. Primarily this is at Senior Account Director level but she is happy to talk through your individual needs and see how she might be able to fit into the bigger picture. She is happy to work on an ad hoc, project, or ongoing basis. Please make contact to discuss your individual requirements.
Ad hoc days and individual events
Short term project support
Ongoing longer term collaborations
Memberships
Beth is a member of the Travel PR Association which sees her regularly represent her clients at networking events in London, where she meets with top journalists and other key industry stakeholders.
To keep abreast of media pitching opportunities for her clients, Beth is a member of TravMedia which gives her daily access to journalist alerts requesting new content ideas. The platform also runs regular 'TravMedia Meets' webinar events connecting PRs with editors and writers from leading media outlets.