Public Relations Approach
Shining the spotlight on you
Beth believes that effective public relations is essential for strong brand building which truly enhances your reputation, works with you to help you achieve your business objectives and connects you with your target audience.
As a PR Consultant, Beth will work with you to become an extension of your in-house team and operate a friendly and efficient press office on your behalf.
Beth works hard to craft bespoke story angles and PR opportunities that regularly generate buzz across the media spectrum at national, regional, and local level in print, online, through the airwaves and on screen.
Taking a bespoke approach to each client PR programme, Beth uses her expert knowledge of how the media work and what they really want to generate stellar results on the regular. Recognising that a one-size-fits-all approach simply doesn’t cut it, she works individually with each client to tailor-make a bespoke PR plan that communicates the right message at the right time to the right people.
Committed to a quality over quantity approach, Beth focuses on crafting bespoke pitches for her clients to facilitate timely responses to reactive media requests and the proactive distribution of key stories. This results-based approach has long proven far more effective in generating meaningful, eye-catching, attention-grabbing press coverage. This means there’s absolutely no sending of regular, blanket press releases. Rather, these are only drafted and distributed to carefully targeted audiences when there’s a genuinely newsworthy and timely story with a really strong hook.
So, whether you’re a travel, hospitality or leisure business looking to take your first foray into the world of PR or you’re an established brand that’s tried PR before and been left wanting more, or its simply time for a change of representation and some fresh ideas, Beth will work with you to create a strategically-minded PR plan that fits your budget and employs a variety of tactics to create the strongest breadth of opportunities to tell your story and put your brand firmly in the spotlight.
Ethos & Expertise
Mission
Beth's mission is to help travel, lifestyle, and leisure businesses establish and maintain a positive reputation through effective communication strategies that lead to strong brand building. Believing that every business has a unique story to tell through public relations, Beth is committed to crafting compelling narratives that generate buzz, brand awareness and bookings.
Expertise
Beth has a deep understanding of both public relations and the travel and tourism industries with a proven track record of success. Staying up-to-date on the latest trends and techniques, she ensures that clients receive the most effective strategies for storytelling and strong brand building possible.
From spearheading the launch of a new travel brand and working with US political and tourism leaders on media events to guiding clients through the Covid-19 pandemic and leading a strategic and sustainable PR campaign to help a US destination rebuild its visitor numbers following a natural disaster, Beth's PR experience is truly comprehensive.
Award-winning, Beth knows what makes a good story (and crucially, what doesn't). She's got years of experience helping travel, hospitality and leisure brands and businesses to navigate the media landscape to maximum impact so they stand out from the crowd and have regular, multi-channel results from their PR programme.
Core Values
Beth deeply values the trust her clients place in her to help them tell their story. This means she takes pride in providing a friendly and approachable press office service that sees her work as an extension of each client's in-house team.
Recognising too the importance of long-term relationships, Beth does what she says she is going to. This means journalists have confidence in her to deliver on deadline and clients know that she's got her eye on the ball.
Beth believes in...
Passion | Integrity | Honesty | Quality over Quantity
But don't just take her word for it...
Find out what Beth's clients, colleagues and media contacts say about her.